The countdown has begun for one of the biggest shopping events of the year. Amazon has officially announced the dates for Prime Day 2025, and in a major shift, the company is extending its traditional 48-hour deal marathon into a massive four-day event. This expansion promises a longer window for shoppers to find deals on the tech they’ve been waiting for.

Official Dates and Times

Amazon Prime Day 2025 will kick off on Tuesday, July 8th, at 3:00 AM Eastern Time (4:00 AM ADT) and will run through Saturday, July 12th, at 3:00 AM Eastern Time. This gives shoppers a full 96 hours to browse and buy, a significant increase from previous years.

What’s New for 2025?

Beyond simply extending the event, Amazon is introducing new features to help manage the four-day deal flow. A new “Today’s Big Deals” hub will be featured within the Prime Day section, aiming to recap and organize the most significant discounts across popular categories, making it easier for shoppers to spot the top-tier offers each day.

The longer duration may signal a change in strategy, potentially spreading out “lightning deals” more evenly rather than concentrating them in the first 48 hours.

Early Tech Deals and What to Watch For

As is tradition, the first deals to be teased are on Amazon’s own hardware. The company has announced that early deals will include:

Once the event begins, expect the deals to expand across every major tech category. Based on previous years, tech enthusiasts should be on the lookout for significant discounts on PC components (SSDs, RAM), gaming monitors, laptops, premium headphones, smart home devices from major brands, and 4K TVs. We anticipate deep cuts on popular tech from companies like Sony, Samsung, Bose, and many more.

How to Prepare: Prime Membership is Key

As always, Prime Day deals are exclusive to Amazon Prime subscribers. If you’re not already a member, you’ll need a subscription to take part. Amazon typically offers a 30-day free trial for new users.

For college students, the Prime Student program offers a six-month free trial, after which the service continues at a 50% discount (be sure to check the specific pricing for your region).

Conclusion: The Countdown Begins

With a new four-day format and a dedicated hub for major discounts, Prime Day 2025 is shaping up to be the largest yet. For tech enthusiasts, this is the perfect time to start building wish lists and tracking prices on big-ticket items. Stay tuned, as we will be covering the best tech deals right here once the event kicks off.